In my opinion, the chosen advertisement for this aesthetics evolution is instruction, advice, etc. Critique based on design aesthetics language. One criteria has been set based on Relativism:
1.Audience can see a loving father. He loving his daughter very much.
2.Audience can see a sacrifice from a father . He donate his blood for his daughter to saved him daughter life because a father don’t want to lose him.
3.Audience also can watch in this video about responsibility father. He work hardly and always advice his daughter.
4.Audience also can feel sadness and sympathy after watch this video and can feel very pity to the father on this video.
5.Audience should be kindness and appreciated their parents very well and take care of them and also respect them when they still alive.
6.Audience also can see a regret daughter on this video because not appreciated his father very well, the daughter started realised that she done a mistake because not appreciated him father before.
In Aesthetics, relativism meaning a theory that conceptions of truth and moral values to the person or groups holding them. In addition, relativism also meaning philosophical doctrine that all criteria of judgments are relative to can make individuals and situations involved. According to the most sad tv advertisement that my group chosen, many moral values that audience can get after watching this video and it depends for individual perceptions. For my opinion, after watch this video audience can felt and watch a loving father for his daughter. According to the behaviour this video show how a father love him daughter very much until he sacrifice to donate his blood for his daughter because a father want to saved his daughter life because that only one child he have in him life and he don’t want to lose him lovely daughter according for this condition. For the degree that we can make conclusion, all audience can felt and see this loving father to his son and also audience can make a truth judgments and can explain and furthermore can feelings the meanings of love especially in human life. Besides after watching this video also, the other moral values audience can see is about a responsibility father .For example we can looked for his behaviour, a father very responsibility person he work hardly to give pleasure to his son and also he want to see his daughter happy and furthermore a father also caring for his daughter and always give advice to his son to take care himself and be happy as well. In this video also the condition audience can get is we need to learn how to be a responsibility father and take care our son same with this character in this video ,,this condition will make audience learned to more appreciated his father. So for the degree about this, learned to be a responsible son and love father very much as him loving you so well.
In addition the other moral values audience can get after watching this video is every audience also can feel sadness and sympathy to character father on this video advertisement because the behaviour of father him cannot speak very well because dumb. In this condition, this father only showing his caring and loving to his son only with him behaviour not with words. The degree on this video is all audience can feel sadness feelings for the father because he don’t care what the other people say about him but he only want to make his daughter to be happy and accept him very well. In addition, audience also can see a regret daughter because not appreciated his father very well after watching this video. According to the behaviour, a daughter realised that her father really love him very much until donate him blood to saved she life .In this condition we realised that teach and also audience could get after watching this video, as a son audience need to appreciated parents when they still alive and thankful for them for all the lack of because aportunity appears only come one more time in a lifetime. So for the degree in this concept audience should be able to appreciate parents very well and take care of them . Soon audience should appreciated parents. The condition that i understand after watching the sad video is if we still have father dumb and deaf as a daughter we need to learn and understand their speech and do not let the father feel hurt and sad because of our father’s condition. The conclusion of degree is we such as daughter should take care of their feelings and loving them very well. Relativism is the concept that points of view have no absolute truth but only having relative subjective value according to differences in perception and consideration. In this video advertisement audience ,It show a kindness and have a lot of love by a father, audience can watch that a father willing to sacrifice to show affection and great appreciation to his daughter. A father donate blood to safe his daughter life.
ARGUEMENTS:
I chosen to critique about emotivism that chosen by my partner. I agree with my opinion by my partner about in this video, my partner explain that most audience will be able to feel touching and feel sad when see this advertisement in media and then their cry. In this advertisement it showing about the enormity of the sacrifice was appreciated but instead makes father sad. Besides that, when first time watching this advertisement video, audience maybe can feel very sad but after watching this same video many times audience could be feel sad but not even shed tears. In addition i also agree with my partner about audience should be kindness and loving their parents. All human in this life should be kindness and love their parents although their parents still alive and we should thankful for them even our parent is poor but as a daughter we should always accept them very well because parents give life to us for breathing in this world.
